Serenade Chocolatier

This is a school project arranged by the New England School of Art and Design at Suffolk University. Serenade Chocolatier is locally known for their hand-made, Viennese-style chocolates. When they were interested in re-branding, they worked with the school to develop potential creative ideas. Shown here my concept that highlights the emotional aspects of the business—chocolate is associated with warmth, love, romance, sweetness and happiness. The ribbons suggested that it’s the perfect gift for the loved ones, while the shapes assembles the initials of the store name “S” and “C”.